Websites and e-commerce

The site keeps working after you have closed.

A company website is not a brochure. It is the salesperson who answers at three in the morning, never gets tired and never forgets to follow up. If yours does not do that, it is not a website — it is a cost.

An effective business website is an acquisition system: it reaches people who already have the problem you solve, answers their questions better than competitors do, and makes the first contact easy. Everything else — animations, effects, page after page — is decoration.

Getting found in 2026 means two things

People now search in two ways: typing into Google, and asking an AI assistant. These are different channels that reward different things, and both need work. A site optimised only for Google is already losing half its opportunities.

Google rewards technical structure, speed, content that covers a topic in depth, and links from authoritative sources.

AI assistants reward something else: clear, quotable statements, explicit definitions, data with a source, machine-readable structured data. If your site says "we offer tailored solutions", no model will ever cite it. If it says "custom software costs between X and Y and takes N months", that sentence can end up inside an answer.

I build sites to work on both fronts. This site is built that way — you are welcome to check the source.

Speed and accessibility are not optional

A slow site loses visitors before it is even read, and an inaccessible one excludes some of them permanently. Both are also ranking factors: performance is not a technical indulgence, it is marketing.

I work without heavy frameworks when they are not needed. Modern image formats, locally hosted fonts, no third-party scripts slowing the load, and no cookie banner to dismiss when there are no cookies to accept.

What it includes

Designed around real demand, not around anyone's taste
Speed and accessibility as requirements, not extras
Technical and semantic SEO from day one
Optimised to be cited by ChatGPT, Claude, Perplexity and AI Overview

The other routes

Custom management software

A system built around the way you actually work, not around the way an off-the-shelf product insists you should.

Applied artificial intelligence

Not "doing AI". I take the three manual jobs that cost you the most hours every week and hand them to the machine.

The first step

We start with a conversation, not with a quote.

Forty-five minutes in which you tell me where your day gets stuck. At the end you will have at least one useful thing: my honest opinion on what to tackle first — even if you then decide to do it with someone else, or not at all.

Book a 30-minute call [email protected]

No commitment, no email sequence afterwards. If you are not the right client, I will be the one to say so.